The rules of the ACEB cashback program
Effective date: August 4, 2026
Cashback is a loyalty benefit. When you buy a gift card on ACEB, a percentage of what you spend comes back to you as ACEB store credit, held on your account balance in euro.
Cashback is earned on qualifying orders only. An order qualifies when all of the following are true.
The amount is a percentage of the order value. Two kinds of rate can apply, and you always receive the better of the two.
The rates and holding period below are the ones currently in effect. They are the values that will be applied to an order completed today. Section 10 explains what happens when we change them.
If no rates are shown, no cashback rate is currently in effect and orders completed now will not earn cashback.
Cashback is not credited to your balance immediately. It is held for a period after your order completes, so that the order can settle.
If someone referred you to ACEB, one of your orders is treated differently. This is the only case in which a qualifying order does not earn you cashback.
Credit on your balance — whether it came from cashback, a referral reward, a refund or an adjustment by us — is spent the same way.
Cashback follows the order it came from. If the order does not stand, neither does the cashback.
The program exists to reward genuine customers. We may act where it is used otherwise.
We may change the program — including the rates, the thresholds and the holding period — or suspend or end it. Changes are never applied backwards.
How cashback is treated for tax purposes depends on where you live and on your own circumstances.
If you have a question about your cashback, or you think an amount is wrong, contact us and we will look into it.