Cookie Policy

1) What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, to provide a better browsing experience, and to supply information to the website owners.

Similar technologies such as pixels, local storage, and session storage may also be used alongside cookies. In this policy, we refer to all such technologies collectively as "cookies."

2) Types of Cookies We Use

We categorize our cookies into the following groups:

Essential cookies: required for the website to function properly. These cannot be disabled.
Analytics cookies: help us understand how visitors interact with our website by collecting information about user interactions, which may include identifiers such as IP address or device information.
Advertising cookies: used to deliver relevant advertisements and track the effectiveness of our ad campaigns.

3) Legal Basis for Processing

Under the General Data Protection Regulation (GDPR) and the ePrivacy Directive, we rely on the following legal bases for placing cookies and similar technologies on your device:

Legitimate interest (Article 6(1)(f) GDPR) for essential cookies that are strictly necessary for the operation and security of the website.
Consent (Article 6(1)(a) GDPR) for analytics and advertising cookies. These are only activated after you explicitly accept cookies via our consent banner.

You may withdraw your consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out prior to the withdrawal.

4) Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as:

Maintaining your shopping cart session
Remembering your cookie consent preferences
Ensuring security and fraud prevention
Managing your currency and language preferences

Essential cookies are used on the basis of legitimate interest and do not require prior consent under applicable laws. This includes measures designed to detect and prevent fraudulent transactions and abuse of our services. Without them, the website cannot function properly.

5) Analytics Cookies

When you accept cookies, we use analytics tools to understand how visitors interact with our website. This helps us improve our services and user experience. We configure these tools to minimize data collection and, where possible, enable privacy-enhancing features such as IP anonymization.

Google Analytics (GA4): collects information about user interactions such as page views, session duration, traffic sources, and behavior patterns, which may include identifiers such as IP address or device information.
PostHog: provides product analytics to help us understand feature usage and improve our platform. Operates in cookieless mode until consent is granted.
Microsoft Clarity: may record user interactions (such as clicks, scrolling, and navigation) in an aggregated and masked form to help identify usability issues. May collect device and interaction data.
Ahrefs Analytics: helps us understand how visitors find our website through search engines.

When analytics cookies are denied, Google services operate in a restricted mode using Google Consent Mode v2 — no cookies are stored, but limited, non-identifying signals may still be sent to Google to support aggregated measurement and conversion modeling.

6) Advertising Cookies

We use advertising cookies to measure the effectiveness of our marketing campaigns and to deliver more relevant ads to you across the web.

Google Ads: tracks conversions from our advertising campaigns to measure return on ad spend.

We also use Google Tag Manager (GTM) as a tag management tool to deploy and manage marketing and analytics tags on our website. GTM itself does not set cookies or collect personal data — it is a tool that facilitates the loading of other services listed in this policy.

Advertising cookies are only fully active after you accept cookies. When denied, Google Ads operates in restricted mode via Google Consent Mode v2, which means no ad-related cookies are stored, but limited, non-identifying signals may still be sent to Google to support aggregated measurement.

7) How We Manage Consent

When you first visit our website, you will see a cookie consent banner with two options:

Accept: enables all analytics and advertising cookies, granting full tracking capabilities.
Reject: disables all non-essential cookies. Analytics and advertising tools run in restricted or cookieless mode.

We implement Google Consent Mode v2 to manage Google's services. This system uses the following consent signals:

ad_storage: controls whether cookies may be used for advertising purposes.
ad_user_data: controls whether user data may be sent to Google for advertising.
ad_personalization: controls whether personalized advertising is enabled.
analytics_storage: controls whether cookies may be used for analytics purposes.

All signals default to denied until you make a choice. Your preference is saved in your browser's local storage and persists across sessions. Local storage technologies are treated similarly to cookies under applicable laws.

You can withdraw or change your consent at any time via the "Cookie Preferences" link available in the website footer, or by adjusting your browser settings. This will reset your preferences and allow you to make a new choice.

8) Cookie Duration

Cookies placed on your device may vary in duration depending on their purpose:

Session cookies: are temporary and are deleted when you close your browser. These are used for essential functions such as maintaining your shopping cart.
Persistent cookies: remain on your device for a set period, typically ranging from a few hours up to 24 months depending on their purpose. These include cookies used for analytics, advertising, and remembering your preferences.

You can delete persistent cookies at any time through your browser settings.

9) Third-Party Cookies

Some cookies on our website are placed by third-party services that we use. These third parties act as independent data controllers for their respective services. We carefully select our partners, but recommend reviewing their privacy policies for more details:

Google
PostHog
Microsoft Clarity
Ahrefs
Cloudflare — Used for security, performance optimization, and protection against malicious traffic. May set cookies related to security and traffic filtering.

While we take care to work only with reputable providers, each third party is independently responsible for their own data processing practices.

10) International Data Transfers

Some of the third-party services we use may process data outside the European Economic Area (EEA), including in the United States. These providers include Google, Microsoft, and others listed in this policy.

Where personal data is transferred outside the EEA, appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs) approved by the European Commission.
Adequacy decisions by the European Commission for certain countries.
Other legally recognized transfer mechanisms as required.

For more information about how specific providers handle international data transfers, please refer to their respective privacy policies linked in the Third-Party Cookies section above.

11) Managing Your Cookies

You can manage your cookie preferences in several ways:

Cookie banner: use our cookie consent banner to accept or reject non-essential cookies at any time. Clearing your browser's local storage will reset your preference, and the banner will appear again.
Browser settings: most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may impact website functionality.
Device settings: your mobile device may provide settings to limit ad tracking or clear cookies.

Please note that clearing cookies or local storage will reset your consent preferences. Essential cookies cannot be disabled as they are required for the website to function.

12) Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

13) Contact

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Email: support@aceb.com